|
* Aaker, David. 1992.
Developing Business Strategies. 3a Edición. Ed. Wiley & Sons Inc.
* Aaker, David. 1995.
Developing Business Strategies. 4a. Edición. Ed. Wiley & Sons Inc.
* Alesandrini,
Katheryn. 1992.
Survive Information Overload. Ed. Business One Irwin.
* Alessandra, Tony & Barrera Rick. 1994.
Collaborative Selling. Ed. Wiley & Sons Inc.
* Andreasen, Alan. 1988.
Cheap But Good Marketing Research. Ed. Dow Jones-Irwin.
* Bader, Gloria. 1994.
Measuring Team Perfomance. Ed. Richard Chang Associates.
* Bank, John. 1992.
The Essence o
f
Total Quality Management Ed. Prentice Hall.
* Barra, Ralph. 1989.
Putting Quality Circles to Work. Ed. McGraw-Hill.
* Beck, John & Yeager, Neil. 1994.
The Leader's Window. Ed. Wiley & Sons Inc.
* Bennis, Warren. 1989.
On Becoming a Leader. Ed. Addison Wesley.
* Bennis, Warren & Goldsmith, Joan. 1994.
Learning to Lead. Ed. Addison Wesley.
* Bennis, Warren & Nanus, Burt. 1985.
Leaders, The Strategies for Taking Charge. Harper Collins.
* Bothwell, Lin. 1984.
The Art o f
Leadership. Ed. Prentice Hall Press.
* Brocka, Bruce &
Brocka, Suzanne. 1992.
Quality Management. Ed.
Business ONE Irwin.
* Brown, Mark, et al. 1994.
Why TQM Fails and What to Do About It. Ed. Irwin Professional Publishing.
* Burton, Terence & Moran, John. 1995.
The Future Focused Organization. Ed. Prentice Hall.
* Campbell, Andrew & Nash Laura. 1992.
A Sense of Mission. Ed. Addison Wesley.
* Campos, Vicente. 1992.
TQC Control Total de la Calidad (Al Estilo
tapones. Fundación Christiano Ottoni.
* Capezio, Peter &
Morehouse, Debra. 1993. Taking the Mystery Out of Total Quality Management.
Ed. Press Carrier.
* Cascio, Wayne. 1995.
Managing Human Resources. 4a. Edición. Ed. McGrawHill.
* Celente, Gerald & Milton, Tom. 1991.
Trend Tracking. Ed. Warner Books.
* Cohen, William. 1990.
The Art of the Leader. Ed. Prentice Hall.
* Cook, Kenneth. 1995.
Strategic Planning for Small Business. Ed. NTC Business Book.
* Cook, Thomás &
Russel, Robert. 1981.
Introduction to Management Science. Ed. Prentice Hall.
* Creech, Bill. 1994.
The Five Pillars of TQM. Ed. Truman Talley Books.
* Dale, Barrie. 1994.
Managing Quality. 2a Edición. Ed. Prentice Hall.
* Dalrymple, Douglas & Parsons Leonard. 1995.
Basic Marketing Management. Ed. John Wiley & Sons Inc.
* Daniels, Aubrey. 1994.
Bringing Out The Best In People. Ed. McGraw-Hill.
* Dawson, Roger. 1993.
The Confident Decision Maker. Ed. William Morrow and Company.
* Deal, Terrence & Jenkins, Williams. 1994.
Managing The Hidden Organization. Ed. Warner Books
* Debelak, Don.
1994. Marketing Magic. Ed. Bob Adams Inc.
* Decker, Bert & Denney, Jim.
1992. You've Got to Be Believed to Be Heard. Ed. St. Martin's Press.
* Deevy, Edward.
1995. Creating The Resilent Organization. Prentice Hall.
* Donlon, J.P.
1993. The Best of Chief Executive. Ed. Business One Irwin.
* DuBrin, Andrew.
1992. Your Own
Work Enemy. Ed. AMACOM.
* Druker, Peter.
1992.
Managing for The Future. Ed. Trumann Talley Books.
* Eliot, Roberts.
1994. From Stress To Strength. Ed. Bantam Doubleday Publishing Inc.
* Ennew, Christine.
1993. The Marketing Blueprint. Ed. Blackwell Business.
* Feig, Barry.
1993. The New Products Workshop. Ed. McGrawHill.
* Finnie, William.
1994. Hans-On. Strategy. Ed. John Wiley & Sons Inc.
* Ford, Henry.
1988. Today and Tomorrow. Reprint Edition. Ed. Productivity Press.
* Frangos, Stephen & Bennett, Steven.
1993. Team Zebra. Ed. Oliver Wight Publications
* George, Stephen & Weimerskirch, Arnold.
Total Quality Management. Ed. John Wiley & Sons Inc.
* Goodstein, Leonard, et al.
1993. How to Develop a Plan that Really Works. Ed. McGraw-Hill.
* Hagan, Jack.
1994. Management of Quality. Ed. Business ONE Irwin.
* Half, Robert.
1993. Finding, Hiring and Keeping the Best Employees. Ed. John Wiley & Sons Inc.
* Hammer, Michael & Champy, james.
1993. Reengineerig Corporation. Ed. Harper Business.
* Hanan, Mack & Karp, Peter.
1991. Customer Satisfation. AMACOM.
* Harmon, Roy. 1992.
Reinventing The Factory II. Ed. Free Press.
* Harrington, James. 1987.
The Improvement Process. Ed. McGraw-Hill.
* Hersey, Paul & Blanchard, Kenneth. 1993.
Management of
Organizational
Behavior. 6a. Edicion. Ed. Prentice Hall.
* Hickman, Craig. 1993.
The Strategy Game. Ed. McGraw-Hill.
* Hunsaker, Phillip & Alessandra, Anthony. 1980.
The Art
o f Managing People. Ed. Simon & Schuster.
* Japan Human Relations Association. 1992.
Koizen Teian 2. Ed. Productivity Press.
* Jellison, Jerald. 1993.
Overcoming Resistance. Ed. Simon & Schuster.
* Juran, J. M. 1989.
Juran On Leadership For Quality. Ed. AMACOM.
* Katzenbach, Jon & Smith Douglas. 1993.
The Wisdom of Teams. Ed. Harvard Business School.
* Kennedy, Carol. 1991.
Instant Management. Ed. Morrow.
* Koob, Joan. 1994.
Turning Lost Custumers into Gold. Ed. AMACOM.
* Labovitz, George, et al. 1993.
Making Quality Work. Ed. Harper Business.
* LaMarsh, Jeanenne. 1995.
Change the Way We
Charge. Ed. Addison Wesley.
* Laughlin, Chuck. 1993.
Somurai Selling. Ed. St. Martin's Press Inc.
* Levine, Stuart & Crom, Michael (Dale Carnegie & Associates Inc.). 1993.
The Leader in You. Ed. Simon & Schuster.
* Lewicki, Roy. 1993.
Desarrollo Organizacional. Guia de Capacitación. 3a. Edición. Ed. Limusa.
* Main, Jeremy. 1994.
Quality Wars. Ed. Free Press.
* Malevski, Yoram & Rozotto, Alejandro. 1995.
Manual de Gestión de la Calidad Total a la Medida. Ed. Piedra Santa.
* McKay, Edward. 1994.
The Marketing Mystique. Ed. AMACOM.
* Melohn, Tom. 1994.
The New Partnership. Ed. Oliver Wight Publications.
* Miller, Paul. 1994.
Big League Business Thinking. Ed. Prentice Hall.
* Miller, William. 1993.
Quantum Quality. Ed. AMACOM
* Mills, Charles. 1989.
The Quality Audit. Ed. McGraw-Hill.
* Mintzberg, Henry. 1994.
The Rise and Fall of Strategy Plan. Ed. Free Press.
* Montana, Patrick & Charnov, Bruce (Businees Review Series). 1993.
Management.
2a Edición. Ed. Barron's Business.
* Morrison, Ann. 1992.
The New Leaders. Ed. Jossey-Bass.
* Nadel, Jack. 1987.
Cracking The Global Market. Ed. AMACOM.
*
Naumann, Earl. 1995.
Creating Customer
Value: The Path to
Sustainable Competitive Advantage. Ed. International Thomson Publishing.
* Nelson, Robert. 1994.
Empowering Employees Through Delegation. Ed. Irwin Professional Publishing.
* Nilson, Torsten. 1995.
CHAOS MARKETING. How to Win in a Turbulent World. Ed. McGraw-Hill.
* Odiorne, George. 1987.
How Managers Make Things Happen. 2a Edición. Ed. Prentice Hall.
* O'hara, Patrick. 1995.
The Total Business Plan. Ed. John Wiley & Sons Inc.
* Ohmae, Kenichi. 1982.
The Mind o the Strategist. Ed. Mcgraw-Hill.
* Olesen, Erik. 1993. 12
Steps to Mastering The Winds of Change. Ed. Macmillan Inc.
* O'Neal, Charles & Bertrand Kate.
Developing a Winning J.I.T Marketing Strategy. Ed. Prentice Hall.
* Ott, Richard. 1992.
Creating Demand. Ed. Irving.
* Pagonis, William & Cruikshank, Jeffrey. 1992.
Moving Mountains. Ed. Harvard Business School.
* Paliwoda, Stan. 1994.
The Essence o f International Marketing. Ed. Prentice Hall.
* Parker, Glenn. 1994.
Cross-Functional Teams. Ed. Josey Bass Inc.
* Peppers, Don & Roger Martha. 1993.
The One to One Future. Ed. Bantam Doubleday Publishing Inc.
* Peters, Tom. 1992.
Liberation Management. Ed. Excel.
* Pope, Jeffrey. 1993.
Practical Marketing Research. Ed. AMACOM.
* Potts, Tom & Sykes, Arnold. 1993.
Executive Talent. Ed. Business One Irwin.
* Primozic, Kenneth, et al. 1991.
Strategic Choices. Ed. McGraw-Hill.
* Quigley, Joseph. 1993.
VISION. How leaders develop it, share it & sustain
it. Ed. McGraw-Hill.
* Rapp, Stan & Collins, Thomas. 1994.
Beyond Maximarketing. Ed. McGraw-Hill.
* Ries, Al & Trout, Jack. 1986.
Marketing Warfare. Ed. Plume.
* Ries, Al & Trout, Jack. 1993.
The 22 Inmutable Laws of Marketing. Ed. Harper Business.
* Robison, Lindon & Schmid, Allan. 1994.
Can Agriculture Proper Without Increased Caring and Social Capital?. Dept. of Agricultural Economics. Michigan State University.
* Rodgers, T.J., et al. 1992.
No-Excuses Management Ed. Doubleday Currency.
* Rosenthal, Stephen. 1992.
Effective Product Design and Development Ed. Businees ONE Irwin.
* Russell, J.P. 1990.
The Quality Master Plan. Ed. ASQC Quality Press.
* Sant, Tom. 1992.
Persuasive Business Proposals. Ed. AMACOM.
* Sashkin, Marshall & Kiser, Kenneth. 1993.
Putting Total Quality Management to Work. Ed. Berrett-Koehler Publishers.
* Saylor, James. 1992.
TQM Field Manual. Ed. McGraw-Hill.
* Schmidt, Preston & Reinertsen, Donald. 1991.
Developing Products in Half The Time. Ed. Van Nostrand Reinhold.
* Schmidt, Warren & Finnigan, Jerome. 1993.
TQManager. Ed.
Jossey-Bass Publishers.
* Schwartz, Peter. 1991.
The Art o
f
The Long View. Ed. Bantam Doubleday Publishing Inc.
* Shonk,
james. 1992.
Team-Based Organizations. Business One Irwin.
* Sibson, Robert. 1994.
Maximizing Employee Productivity. Ed. AMACOM
* Siegel, Eric, et al. 1993.
Business Plan
Guide 2a. Edición, Ed. John Wiley & Sons Inc.
* Siles, Marcel, et al. 1992.
The Role
of
Social Capital in Credit Markerts. Dept. of Agricultural Economics. Michigan State University
* Snowden, Richard. 1993.
The Complete Guide to Business. Ed.
AMACOM.
* Sowter, Colin. 1995.
Marketing for the Non-Marketing Manager. Ed.
McGrawHill.
* Stack, Jack. 1992.
The Great Game
of
Business Ed. Doubleday Currency.
* Staik, George & Hout, Thomas. 1990.
Competinng Against Time. Ed. Free Press.
* Tenner, Arthur & DeToro, Irving. 1992.
Total
Quality Management.
Ed. Addison Wesley.
* Tucker, Robert. 1995.
Win the Value Revolution. Career Press.
* United States
Department of Commerce. 1995.
The Malcolm Baldrige National Quality Award.
* Walton, Mary. 1986.
The Deming Management Method. Ed. Putnam Publishing Group.
* Walton, Mary. 1990.
Deming Management at Work. Ed. Putnam Publishing Group.
* Watson, Gregory. 1993.
Strategic Benchmarking. Ed. John Wiley & Sons Inc.
|